Companies who are profiting from their operations in the Canadian oil patch must now take the lead and not wait for slow moving government programs before making significant investments in aboriginal youth employment, entrepreneurship and education. With the massive oil sands projects currently underway, this is an exceptional moment for social responsibility and a wonderful opportunity to help soften their oily image. With a youth unemployment level approaching twenty percent, private sector ingenuity that is inclusive to this rapidly growing youth population will insure that these long-term investments remain secure for years to come. Doing anything less will surely put them in jeopardy.